Winner (#1)

Modern Eye

A rare and innovative combination of hip boutique and full-service optometrist's office, Modern Eye has become known for its' uncompromising sense of design and style, the largest selection of sunglasses and cutting-edge exclusive designer frames in the area - - - and an utterly original take on customer service. The doctors and expert non-commission staff provide state-of-the-art eye care and demystify the way eyeglasses are sold by making it adventurous, involving, and above-board. With their frank opinions, patience, and humor they determine the absolute best eyeglass frame for every face. Modern Eye's straightforward approach has garnered them a large and loyal clientele who return from as far away as New York City, Florida, California, and abroad, including Europe and The Middle East. Champion of the new and the hip, Modern Eye has been the place to go for the largest array of the hottest, most innovative styles for over 15 years. The Center City shop at 145 South 13th Street (corner of 13th and Walnut) and the University City shop at 3419 Walnut Street are doctor-owned and operated, and offer complete, professional eye care, including examinations, contact lens fittings, and laser surgery screening and co-management, as well as on site labs with full-time board certified opticians. Seeing… is believing.